If you didn’t already know, the Boston store has closed. 😦 😦 😦 But it’s not as sad as it sounds. As we’ve been growing the business and acquiring more stores (Malden, Boston, now Reading), we’ve all been stretched a little thin. When our lease was up for Boston on September 1st, we were forced to fish or cut bait. With the paint barely dry on the Reading floor, it was difficult to imagine committing to another full year at the Harrison Ave location. It is a spot that I am particularly fond of and attached to, but it was also heavily dependent on the SOWA market to drive sales. Granted one Sunday would pay the rent, but ideally we’d like to have a Boston shop that is poppin’ off like that every day of the week. We haven’t found that spot yet, but we will.
In the meantime, it’s time to focus on the Reading and our online store which continues to grow and grow. I was very mixed about the closing of MDB, but it’s also an incredibly optimistic time.
Then I started bawling uncontrollably. (Jokes)
And this makes me truly sad, but here’s our final look into this tiny, beautiful space. It was an awesome year.